02 · IT Decision Maker (ITDM) Research
ITDM
G2G heritage in technology research has resulted in a commanding resource, including a senior-level IT Decision Maker Panel constructed and maintained by our global CATI Centre.
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ITDM Research
A verified, senior-level IT Decision Maker Panel.
Technology vendors need to hear from the people who actually own the budget and the decision — not just anyone with an IT job title. Our global CATI Centre builds and maintains a senior-level ITDM Panel, verified by role and purchase authority, so your research reflects the views that actually drive technology adoption and spend.
What We Do
Here's exactly what you get.
Dedicated, phone-verified ITDM panel built and maintained in-house
Global CATI Centre recruitment for hard-to-reach IT titles
Coverage across CIOs, CTOs, IT Managers, Infrastructure and Security leads
Technology adoption, purchase-influence and vendor-selection studies
Vendor perception, brand tracking and competitive benchmarking
Custom IT audience recruitment by company size, industry and region
Industries We Cover
Audiences and sectors we know well.
Our Process
How a project comes together.
01
Free Consultation
Define the IT roles, seniority and technology topics your study needs.
02
Panel Matching
Match your criteria against our verified senior-level ITDM Panel.
03
CATI Recruitment
Fill gaps through our global CATI Centre for hard-to-reach titles.
04
Fieldwork & Quality Checks
Verify role and purchase authority throughout data collection.
05
Reporting & Delivery
Deliver validated ITDM data with clear demographic breakdowns.
FAQs
Frequently asked questions.
Who counts as an IT Decision Maker?
Typically CIOs, CTOs, IT Directors and Managers, and infrastructure or security leads who influence or approve technology purchases within their organisation.
How is the ITDM panel verified?
Panel members are recruited and periodically re-verified through our global CATI Centre, confirming role, seniority and purchase involvement.
Can you target a specific technology category?
Yes. We can screen for experience with or ownership of specific technology categories, such as cloud, security or enterprise software.
Ready to talk?