04 · B2C Consumer Research
B2C
G2G conducts a variety of consumer research studies using CATI phone surveys and online data collection. We have extensive experience conducting interviews with hard to reach, specialized respondent segments.
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B2C Research
Consumer research that reaches the audiences others can’t.
Whether you need a nationally representative sample or a narrow, specialised segment, G2G blends CATI phone surveys with online data collection to reach the right consumers. We have particular experience recruiting hard-to-reach and niche respondent groups that standard panels struggle to fill.
What We Do
Here's exactly what you get.
Nationally representative consumer samples
Hard-to-reach and niche respondent recruitment
CATI phone surveys and online panel data collection
Demographic, psychographic and behavioural targeting
Concept, usage and attitude (U&A) studies
Brand tracking and customer satisfaction research
Industries We Cover
Audiences and sectors we know well.
Our Process
How a project comes together.
01
Free Consultation
Understand your target consumer segment and study objectives.
02
Sample Design
Plan demographic, psychographic or behavioural targeting and quotas.
03
Recruitment
Combine CATI and online recruitment to reach even niche segments.
04
Fieldwork & Quality Checks
Monitor completion rates and response quality across channels.
05
Reporting & Delivery
Deliver validated consumer data and topline findings on schedule.
FAQs
Frequently asked questions.
What counts as a hard-to-reach segment?
Groups that are small, niche, or underrepresented in standard online panels — such as specific hobbyists, rare medical conditions, or narrowly defined demographic groups — count as hard-to-reach segments.
Do you offer both phone and online surveys?
Yes. We run CATI phone surveys and online data collection, and can combine both within a single study to maximise reach and quality.
Can you build a nationally representative sample?
Yes. We design quotas against census or industry benchmarks to build nationally representative consumer samples.
Ready to talk?